Advertising, Promotion, and other aspects of Integrated Marketing Communications (10th Edition)

Chapter 10

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Creative ads should have the following three ... more

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The following three advertisements are analyzed to... more

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The unique selling proposition (USP) style is an ... more

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Two examples of such kind of advertisements are:... more

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For advertisements to stand out from their ... more

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USP is the functional oriented features and ... more

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The research technique that identifies linkages ... more

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