Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Edition)

Chapter 9

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Marketers may use personality symbol or character ... more

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The campaign L of Company S became more successful... more

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Transformational advertising uses the experience ... more

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Some of the advertising execution techniques and ... more

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The creative strategy used by brand D worked well... more

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A headline is the first line of the copy of a ... more

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Music can play a huge part in advertising along ... more

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Online advertising refers to advertising and ... more

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The campaign was popular because it was successful... more

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An example of an advertising campaign can be that ... more

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