Marketing (7th Edition)
Solutions and explanations
Overview of Marketing
Developing Marketing Strategies and a Marketing Plan
Digital Marketing: Online, Social, and Mobile
Conscious Marketing, Corporate Social Responsibility, and Ethics
Analyzing the Marketing Environment
Consumer Behavior
Business-to-Business Marketing
Global Marketing
Segmentation, Targeting, and Positioning
Marketing Research
Product, Branding, and Packaging Decisions
Developing New Products
Services: The Intangible Product
Pricing Concepts for Capturing Value
Strategic Pricing Methods and Tactics
Supply Chain and Channel Management
Retailing and Omnichannel Marketing
Integrated Marketing Communications
Advertising, Public Relations, and Sales Promotions
Personal Selling and Sales Management