Business Communication Today (15th Edition)

Chapter 12

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Identifying the source of information.Presenting ... more

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AIDA model is one of the indirect models developed... more

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An emotional appeal targets the feelings and ... more

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Analogy: The presenter will explain something new ... more

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Conversation marketing is a marketing approach to ... more

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Marketing messages indirectly persuade potential ... more

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It is necessary to consider potential audience ... more

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Mobile devices have smaller screen sizes. People ... more

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People with high standards of ethics would be able... more

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